Cooling the Comeback: Liquid Cooling is Powering Smarter Data Center Repatriation

Date published

29 May 2025

Cloud sticker shock is real.

Enterprises are pulling workloads back on-prem—but many aren’t ready for the heat that comes with it.

Iceotope's Director of EMEA Sales, Ian Ferguson, breaks down how hybrid liquid cooling is helping modern data centers keep up in Data Center Knowledge.

"Simply put, the physical environment can no longer keep pace with the performance expectations of modern workloads. To meet new power and cooling demands, organisations are often forced to overprovision space, deploy expensive workarounds, or risk operational inefficiencies.

The result is a cooling bottleneck. As compute demand rises, so does the heat – and with it, the cost and complexity of managing it. Without modernisation, legacy infrastructure becomes a constraint rather than a foundation for innovation. That’s why new approaches to thermal management, particularly liquid cooling, are emerging as critical enablers for repatriation at scale."

To read more, visit: https://www.datacenterknowledge.com/cooling/cooling-the-comeback-liquid-cooling-is-powering-smarter-data-center-repatriation